Overview
As a presenting sponsor of ThinkerCon, YouTube wanted to make a splash at the closing reception. With a larger-than-life venue, we needed big-impact moments that were engaging to a wide audience (scientists, enthusiasts, adults, children, and more!). YouTube’s goals were presence and impressions. Through evolving installations that guests could interact with multiple times and moving SWAG lab carts, YouTube achieved this with ease.
Project Components
Interactive String-Wall
Periodic Table w/ Video Content and Graphic Installation
Science Lab w/ Interactive Experiments & Takeaways
Branded Lounge for Eating and Mingling
Event Experiential Design
Pre-event Trade Show Booth
Production
Fabrication
Video Clip Content
Supply Management
Staffing + Scripting + Training
Experiment Operations
Branded Items, Swag
Graphics
1200+
Attendees
800+
Lounge interactions
1600+
Pieces of swag given away
100+
Experiments created
50+
Photo ops taken