GROUP BLACK @ CANNES
BEAUTY OASIS
PROJECT HIGHLIGHTS
Project Management
Budget Creation & Management
Fabrication
Vendor Management
Partner Collaboration
Spatial Design
Resourcing & Team Management
Branded Items Creation
International Event Production
ABOUT THE SPACE
Welcome to Rebecca’s Retreat - A zen respite from the heat and bustle of Cannes Lions. Rebecca’s was a place for Group Black clients and partners to relax, recharge, and explore black-owned wellness products from multiple brands. Here we celebrated and learned about black health and wellness. Named after Rebecca Lee Crumpler - the first US Black woman to earn medical degree.
ACTIVATION Highlights
We offered a broad selection of full-sized Black owned beauty and health products and gave away all products to eager guests who were excited to be represented and pampered.
Sales had an opportunity to nurture relationships and build bonds through 1:1 relaxation while they overlooked the ocean.
