Espolotería | 13 US Markets | BFG Marketing | August - December 2019
Loteria GamePlay
Lotería is a Mexican game of chance, similar to Bingo. Instead of boards with letters and numbers, players use boards with a randomized selection of 16 images corresponding to a deck of 54 cards.
In gameplay the caller (cantor, or singer) randomly selects a card from the deck and announces it. The first player with four chips in the assigned combo (4 in a row, boarders, etc.) yells "¡Lotería!" and is the winner.
Espolòtería tour
Espolòn took Lotería on the road to 13 cities as Espolòtería. Venues were transformed to transport the attendee and personify the Espolòn brand.
A twist on game-play included custom game boards, competition for coveted Espolòn swag, and random surprises throughout the night. Guests also enjoyed a taco bar, authentic Mexican candy bar, and of course, custom Espolòn cocktails.
Albuquerque
Birmingham
Denver
Houston
Las Vegas
Nashville
New York
Phoenix
Reno
Richmond
Seattle
Tampa
Project Components
Tour Management Logistics
Show Running (Gameplay)
Taco Bar
Cocktail Strategy
Mexican Candy Bar
Photo Moment
Production
Tour Management (Freight, Shipping Logistics, Contracts, etc.)
Budget Creation + Management
Project Management (Workback, Prod. Schedules, ROS, etc.)
Build + Strike
Cocktail Strategy + Batching
Venue Sourcing + Selection
Vendor Sourcing + Management
Talent Procurement + Management
Staffing Selection + Training
AV incl. DJ, Sound, Lighting, Proj.
Collateral Production + Distribution
Branded Items Forecasting, Production, Distribution
