MARIE CLAIRE
POWER PLAY SUMMIT
Marie Claire’s Power Play | The Santa Monica Proper Hotel | March 2024
PROJECT HIGHLIGHTS
Executive Production & Creative Agency Management
Hotel Accommodation Logistics
Sponsorship Management
Project & Logistics Management
Budget Creation & Management
Fabrication & Vendor Management
Merchandising & Product Display
Signage Plan Development & Execution
Spatial Design / Floor Plan
Resourcing, Staffing Plan & Team Management
Content Production & Photography
Sizzle & Recap Video Production
ACTIVATION overview
Hosted at Santa Monica's Proper Hotel and curated by Marie Claire, this experience-based summit allowed top women entrepreneurs an intimate networking experience that unfolded over two days, emphasizing relationship-building, information sharing, and empowerment.
Guests were immersed in brand activations from in-store experiences to slumber parties to hikes and stayed overnight where they experienced in-room gifting with personal touches.
ACTIVATION Highlights
2 Days of Panel Discussions
Sunglass Hut In-store Activation
Celebrity Rooftop Party w/ Activations
Aerie Slumber Party w/ Activations
Immersive Hike for Merrell
Wellness Lodge Spa Activation
Power Coach Office Hours
Networking Breakfast & Power Hour
Gifting Activations & Production Displays
Food & Beverage
IMMERSIVE HIKE | merrell
Power Players gathered for an immersive hike led by Hike Clurb where they took in the California skyline while connecting more deeply with others, self, and nature in their Merrell footwear. After breakfast, guest took a private bus where they were greeted with their hike kit of custom branded items then brought to Merrell Basecamp, a place where they could relax, take a photo, and engage with the custom Erewhon Juice + Snackbar. The morning kicked off with heartfelt speeches on personal journeys followed by a hike that encouraged moments of meaningful connections and discussions focusing on empowerment, outdoor experiences, and personal growth.
