Luna Bar Equal Pay Day | "Negotiator Wall" | BMF Media | April 2018
Project overview
In celebration of Equal Pay Day, Luna Bar built an installation that allowed guests to navigate a series of questions to arrive at their "negotiator style" after which they'd receive catered tips on how to succeed.
Please note, this project is still a work in progress.
Budget: $200K
TeaM: Creative
production role
Lead Producer for multi-use installation and accompianing collateral.
Project Components
- Content Creation of Negotiator Personality Quiz (in partnership with AAUW
- Fabrication of 4 Transportable, Reusable Negotiator Walls
- Novelty Pins + Postcard
- Brand Ambassador Apparel
strategy
- Position Luna Bar as a supporter of equal pay for women.
- Meaningfully engage with consumers at events by teaching them about their own negotiation style and empowering them to negotiate for equal pay
Results
- Project WIP
responsibilities
- Fabrication
- Installation + Assembly Manual
- Novelty Pins
- Collateral
- Pin Postcards
- Quiz Design (Content)
- Questions/theory
- Navigation
- Project Management
- Work-back: Creation + Management
- Graphics / Collateral Production
- Budget / Margin Analysis
- Creation
- Tracking
- Purchase + Change Orders
- Account Management
- Client Progress Decks
- On-site Client Relations
