Flight Club | Digital Retail Permanent Pop-up | 2018
Project overview
With eyes towards international expansion, Flight Club sought to take our business to the next level by providing their in-store experience to people outside of their two flagships.
In partnership with an undisclosed retail partner, they wanted to develop a completely digital, technologically-driven brick and mortar environment that encapsulates the experience of visiting one their stores in a way that is forward-thinking and immersive.
Budget: $1MM
TeaM: Creative Lead, TEch Lead
production role
Lead Producer of pilot interactive digital pop-up experience from concept and creative agency acquisition through fabrication and implementation.
Project Components
Agency Partnership Acquisition
Content Strategy
Concept Development
Fabrication
PROPOSAL
strategy
Seamlessly deliver the flagship in-store experience through a visually stunning digital in-store platform.
Purchase: Enable users to build favorites, carts, and ultimately purchase all through their phone.
Engage: Create points of brand and product engagement with customers while capturing data.
Socially Connect: Provide platform and/or desire for social sharing to increase impressions
goals
Foot Traffic
Revenue
Product Movement
Data Captures
Impressions
PR
responsibilities
Creative Concept Development
Installation Concept + Design
Content Strategy
Fabrication
Installation Creation
In-store Build-Out
Project Management
Work-back: Creation + Management
Graphics / Collateral Production
Budget / Margin Analysis
Creation
Tracking
Purchase + Change Orders
Account Management
Client Progress Decks
On-site Client Relations
