Multiple Trade-marketing Pop-ups @ Tales of the Cocktail | New Orleans, LA | BFG Marketing | July 2019
TALES OF THE COCKTAIL
The “Cannes” of the liquor industry, Tales of the Cocktail is an annual trade conference, festival, and gathering of cocktail and spirits industry professionals and enthusiasts in New Orleans, Louisiana. It hosts 15,000+ ticketed guests.
16,000+
Social Engagements
11,000+
Cocktails & Samples Served
6,000+
Branded Items Given
4,000+
Guests
17
Events
Sizzle Reel: Tales of the Cocktail 2019
Campari @ tales
Campari’s goal at Tales was to build brand champions by demonstrating the many ways Campari products can be used. In doing so they sought to highlight the quality of their products while also making them relatable. The solution: High-touch activations with an incredibly personal and unique feel.
Project Components
Campari House (Italian Portfolio with Multiple themed bars)
Wild Turkey House (BBQ, Sampling)
Wild Turkey Run (Brand Moment)
Aperol Spritz and Wray & Nephew Grab & Geaux (Sampling)
Cynar Pizza Drop (Late Night Pizza Surprise)
Production
On-site Logistics Lead (Schedules, Staffing + Vendor Management)
Branded Items, Swag (Production + Distribution)
On-site Staffing Management
Build + Strike
Cocktail Strategy
Collateral Production + Printing
